How did Kong Toys become famous with Dogs?

I am a big fan of Kong toys but do you know why they are such a hit with dogs? I dug a little deeper and found out the true story of how they became famous.​

How do you build a product or service?

Find a problem and provide your customers with a solution right?

The customer buys it, tries it out, gives you feedback, and you iterate and build a business out of it.

In our case, one must figure out quickly if the customer likes it. Why?

Cause our customers are Pets.

If you rely on what Pet Parents say, they often make assumptions, at least 90% of the time.

Let's take the example of Kong Toys.

How did Kong Toys become famous?

​Kong Toy​

Joe Markham saw his German Shepherd chewing rocks, which is bad for its health. He decided to make a tough toy for him.

Viola, Kong Toy was born. Now the story doesn't stop here. The Pet Parents were happy because toys weren't getting destroyed easily. But, Joe did notice that most of the Dogs were getting bored after some time.

That is when he converted Kong toys into unbreakable puzzles/mental stimulation toys.Kong Toys would have had fewer customers if they were only hard chewable toys.

However, they designed their toy to be mentally engaging and durable, which is why their business is thriving. 

​The best interactive Toy​

In the Pet Industry, you must watch for signs from your Pet as they provide authentic feedback.

P.S. - DogSwag is launching a Vet Chat service for pet parents who can connect and chat with the Top doctors for FREE.

Vet chat is slated to launch on 28th Sep 2023.